boutique hotel:

concept development, branding, package design

In this 2021 project, I create a conceptual hotel, develop a brand identity, and photograph a printed promotional booklet, folder, and hotel products.

My Concept: On The Clock Hotel is a boutique hotel that celebrates a balance of work and play - integrating your work schedule into your vacation. Designed for corporate retreats and weekend getaways for hard working professionals, this hotel has everything from creative conference rooms to luxury spa treatments.

Location: San Diego, CA

brand breakdown

I used inspiration from a yin and yang symbolizing balance, showing how vacation and work can be used to create the perfect hotel. Typography was sleek and minimal, sticking to a single san serif. Main color scheme relied on two dynamic colors, each reflecting the idea of half and half of opposites.